Series of blog posts
06/17 - 01/18
I enjoyed working with Yushoi, the pea-based snack brand, in promoting their new look and healthy approach through a series of blog posts.
Their #PerfectBalance campaign promotes balancing health and enjoyment, speaking in a personable and fun way. It also discusses complimentary topics, such as wellness, meditation, and relationships, neatly taking the brand from a fast-moving consumer goods producer to well-rounded lifestyle brand.