YALA Jewellery



Brand messaging
Website content
Product descriptions


08/18 - 11/18


Client’s website and social media
Printed materials


Audrey, Founder of Yala Jewellery, was referred to me by an ethical design agency. As a small business owner with ambitions to create an ethical and empowered brand, we devised a strategy to overhaul her existing assets in a short time frame.

Starting with her messaging, we created a strong, female voice to represent her ethical jewellery made in Kenya. Authentic like the traditional African techniques employed to make her pieces, and modern in the way of ethics and style, it was a real pleasure to go on to apply the new, unified brand voice across her website, newsletters, product descriptions and packaging.