Content audit
Brand messaging
Campaign messaging
Website content


May 2018 - Present


Client's website


After a chance meeting with Tania Diggory, Founder of Calmer, Business Coach and Mental Health Trainer, we struck up a discussion on the lack of mental wellbeing support for entrepreneurs and freelancers.

This led to the auditing of Tania's existing website and social media to best support her mission to provide coaching to lone workers and SMEs. From this, we strengthened the brand messaging, defined her Burnout campaign's mission and messaging, and improved her website's content in terms of structure, clarity, and SEO.