Calmer

 
Calmer.jpg
 

CONTENT

Content audit
Brand messaging
Website structure
Website content
Campaign strategy
Newsletter content

DATE

05/18 - Present

PLATFORMS

ActiveCampaign
MailChimp
SquareSpace

 

After a chance meeting with Tania Diggory, Founder of Calmer, Business Coach and Mental Health Trainer, we struck up a discussion on the lack of mental wellbeing support for entrepreneurs and freelancers.

This led to the auditing of Tania's existing website and social media to best support her mission to provide coaching to lone workers and SMEs. From this, we strengthened the brand messaging, defined her Burnout campaign's mission and messaging, and improved her website's content in terms of structure, clarity, and SEO.